Trademark Surveys, Advertising Surveys, and Other Legal-Related Surveys

As part of ORC International, Hal Poret provides clients with unparalleled survey research expertise for trademark, trade dress, advertising, patent, and other legal disputes involving issues of consumer or business perception, opinion or behavior.

Mr. Poret has personally designed and implemented over400  surveys.  Mr. Poret’s surveys have been accepted as evidence in numerous U.S. District Court litigations and in proceedings before the Trademark Trial and Appeal Board, National Advertising Division, and Federal Trade Commission.  Recent cases in which he has given expert testimony include: Apple v. Samsung (N.D. Cal.), Gosmile v. Levine (S.D.N.Y.), 3M v. Mohan (D. Minn), FIJI Water Co. v. FIJI Mineral USA (C.D. CA), CytoSport v. Vital Pharmaceuticals (E.D. CA); 1800Contacts v. Lens.com (D. UT); Tokidoki v. Fortune Dynamic (C.D. CA), S.C. Johnson v. Buzz Off Insect Shield (M.D.N.C.).

In recognition of his specific expertise in creating legally and statistically defensible trademark and advertising-related surveys, Mr. Poret has been a frequent speaker at major intellectual property and legal conferences held by organizations such as the International Trademark Association, American Intellectual Property Law Association, Promotions Marketing Association, American Conference Institute, Practising Law Institute, Managing Intellectual Property, and various local bar associations.

Mr. Poret supports your survey research needs in the areas of:

• Trademark & Trade Dress:
  • Likelihood of Confusion
  • Secondary Meaning
  • Genericness/descriptiveness
• Advertising Perception and Comprehension
• Patents
• Damages
• Class Certification
• Claims Substantiation
• Other Disputes Involving Consumer Perception and Behavior
• Analysis of Other Surveys