Resume

Hal L. Poret

  • 212-329-1018 (office)
  • 914-772-5087 (mobile)
Education
Harvard Law School, J.D., cum laude, 1998
  • Editor/Writer – Harvard Law Record
  • Research Assistant to Professor Martha Minow

 

Union College, B.S. in Mathematics with honors, magna cum laude 1993
  • Phi Beta Kappa
  • Resch Award for Achievement in Mathematical Research

 

S.U.N.Y. Albany, M.A. in Mathematics, summa cum laude 1995
  • Statistics
  • Taught calculus/precalculus/statistics

 

Employment
Senior Vice President, ORC International (formerly Guideline) 2004-present
  • Designed, supervised, and analyzed over 450 consumer surveys, including Trademark, Trade Dress, Advertising Perception, Fraud/Consumer Deception, Claims Substantiation studies, Damages, and Corporate Market Research Surveys
  • Provided expert testimony at deposition and/or trial regarding survey research in over 40 U.S. District Court litigations and proceedings in front of TTAB, NAD and the FTC.
  • Review and comment on third party surveys

 

Attorney, Foley Hoag & Eliot, Boston, MA 1998-2003
  • Represented corporations and individuals in trademark, trade dress, advertising, product, and related legal disputes.
  • Worked with survey experts in developing and using surveys as evidence in trademark, trade dress and advertising disputes.
  • Advised clients in the selection, adoption, use, licensing, and protection of trademarks/trade dress; represented clients in trademark/trade dress litigations, administrative proceedings before the Trademark Trial and Appeal Board and United States Patent and Trademark Office, and domain name proceedings under the Uniform Domain-Name Dispute-Resolution Policy.

 

Internet Sports Advantage 2003-2004
  • Developed and marketed proprietary internet sports product, and licensed trademark and intellectual property rights.

 

Publications / Papers

 

Surveys in Trademark and Advertising Litigation (2013 National CLE Conference, Snowmass Colorado, January 2013)

Trademark Litigation Online Consumer Surveys (Practical Law Company Intellectual Property and Technology, May 2012)

Hot Topics in Advertising Law 2012 (Contributor to Practising Law Institute publication)

A Comparative Empirical Analysis of Online Versus Mall and Phone Methodologies for Trademark Surveys, 100 TMR 756 (May-June 2010)

Recent Trends in Trademark Surveys (paper for Virginia State Bar Intellectual Property conference, October 2009)

Trademark Dilution Revision Act breathes new life into dilution surveys (In Brief PLI website, June 2009)

The Mark (Survey Newsletter; three editions 2009)

Hot Topics in Trademark Surveys (paper for Practicing Law Institute Advanced Trademark Law Conference) (May 2009)

The Mark (Survey Newsletter, 2008)

Trademark and Advertising Survey Report (Summer 2007)

Avoiding Pitfalls in Dilution Surveys under TDRA (AIPLA Spring Conference, Boston, May 2007)

 

Professional Memberships

 

Council of American Survey Research Organizations

International Trademark Association

National Advertising Division of Council of Better Business Bureaus

 

 

 

Testimony at Trial or by Deposition

 

2013    Fage Dairy USA v. General Mills, Northern District of NY (Deposition)

2013    Gameshow Network v. Cablevision F.C.C. (Deposition)

2013    Telebrands v. Meyer Marketing USDC Eastern District of CA (Deposition)

2012    Marketquest v. BIC USDC Southern District of CA (Deposition)

2012    Hornady v. DoubleTap, USDC District of Utah (Deposition)

2012    Briggs/Kohler Opposition to Honda, TTAB (Deposition)

2012    Apple v. Samsung, USDC Northern District of CA (Deposition and Trial)

2012    Forest River v. Heartland USDC Northern District of IN (Deposition)

2012    SPD v. Church & Dwight USDC District of NJ (Deposition)

2012    Brighton Collectibles v. Texas Leather, USDC Southern District of CA (Deposition)

2012    Cytosport v. Vital Pharmaceuticals, USDC Eastern District of CA (Deposition)

2012    Authors Guild v. Google, USDC Southern District of NY (Deposition)\

2012    Clear Choice v. Real Choice TTAB (Opposition testimony)

2011    Borghese v. Perlier et al. USDC Southern District of NY (Deposition)

2011    My Favorite Company v. Wal-Mart USDC Central District of CA (Deposition)

2011    PepsiCo v. Pirincci, TTAB (Opposition testimony)

2011    Merck Eprova v. Brookstone, USDC Southern District of NY (Deposition and trial)

2011    Wella, Inc. v. Willagirl LLC USDC Southern District of NY (Deposition)

2011    Bauer Bros. v. Nike USDC Southern District of CA (Deposition)

2011    Aviva Sports v. Manley, USDC District of Minnesota (Deposition)

2011    American Express v. Black Card LLC, USDC Southern District of NY (Deposition)

2011    Gosmile v. Dr. Levine, USDC Southern District of NY (Preliminary Injunction Trial)

2010    Nat’l Western Life v. Western Nat’l Life USDC Western District of TX (Deposition)

2010    3M v. Mohan, USDC District of Minnesota (Trial)

2010    Active Network v. EA Sports, USDC Central District of CA (Preliminary Injunction declaration)

2010    FIJI Water Co. v. FIJI Mineral USA, USDC Central District of CA (Deposition)

2010    Hansen Beverage v. CytoSport, USDC Central District of CA (Deposition)

2010    People’s United Bank v. PeoplesBank USDC District of CT (Deposition and Preliminary Injunction trial)

2010    Don Henley v. Charles Devore, USDC Central District of CA (Deposition)

2010    Pegasus v. Allscripts, USDC Middle District of FL (Deposition and Mediation)

2010    Jelmar, Inc. v. Zep Commercial, USDC Northern District of IL (Deposition)

2010    Dollar Bank v. Emigrant Bank, USDC Western District of PA (Deposition)

2009    LG Electronics v. Whirlpool, USDC District of DE (Deposition)

2009    Farberware v. Meyer Marketing, USDC Southern District of NY (Deposition and trial)

2009    NEC v. Ampad, USDC Southern District of NY (Deposition)

2009    GAP Inc. v. G.A.P. Adventures, USDC Southern District of NY (Deposition and trial)

2009    Lumber Liquidators v. Stone Mntn, USDC Eastern District of VA (Deposition and trial)

2009    CytoSport v. Vital Pharmaceuticals, USDC Eastern District of CA (Deposition)

2009    REDC v. NHA, USDC Southern District of CA (Deposition)

2008    1800Contacts v. Lens.com, USDC District of UT (Deposition)

2008    Tokidoki v. Fortune Dynamic, USDC Central District of CA (Deposition and trial)

2008    Brighton Collectibles v. Dynasty, USDC Southern District of CA (Deposition)

 

Commentary

 

Comment on Hotels.com case (on TTABLOG.COM, July 24, 2009)

Comment on Nextel v. Motorola (on TTABLOG.COM, June 19, 2009)

PLI All-Star Briefing Newsletter, “What does the Trademark Dilution Revision Act mean for the future of Dilution Surveys?” (June 2009)

Can I Get By Without a Survey, Managing Intellectual Property (May 2009)

 

Presentations

 

Surveys in Trademark and Advertising Litigation (2013 National CLE Conference, Snowmass Colorado, January 2013)

Internet Survey Issues (PLI Hot Topics in Advertising Law Conference, March 2012)

Measuring Consumer Confusion Through Online Surveys (2011 Midwest IP Institute) (September, 2011)

Online Surveys as Evidence in Trademark Disputes (International Trademark Association Annual Conference, May 2011)

Managing Intellectual Property Trademark Roundtable (April 7, 2010)

Recent Trends in Trademark Surveys (Virginia State Bar Intellectual Property Conference, October 2009)

Trademark Surveys in US Litigation (presentation for International Trademark Association Annual Conference) (May 2009)

How to Conduct Surveys for use in Trademark Disputes (Practicing Law Institute Advanced Trademark Law Conference) (May 2009)

Trademark and Advertising Perception Studies for Legal Disputes (Opinion Research Corporation Seminar, June 2008)

Understanding Advertising Perception Surveys (Promotions Marketing Association Annual Law Conference) (November 2007)

Designing and Implementing Studies to Substantiate Advertising Claims (American Conference Institute Claims Substantiation Conference, October 2007)

Surveys in Trademark and False Advertising Disputes (InfoUSA Webinar, June 2007)

Measuring Consumer Perception in False Advertising and Trademark Cases, (multiple presentations) (2007)

Potential Errors to Avoid In Designing a Trademark Dilution Survey (American Intellectual Property Association paper, April 2007)

Consumer Surveys in Trademark and Advertising Cases (presentation at Promotions Marketing Association Annual Law Conference) (December 2006)

Use of Survey Research and Expert Testimony in Trademark Litigation, (International Trademark Association Annual Conference, May 2006)

Survey Research as Evidence in Trademark/Trade Dress Disputes (multiple presentations) (2006)

Using Surveys to Measure Secondary Meaning of Trade Dress, Legal Education Seminar, Boston, April 2006

 

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