Hal L. Poret
- 212-329-1018 (office)
- 914-772-5087 (mobile)
- Editor/Writer – Harvard Law Record
- Research Assistant to Professor Martha Minow
- Phi Beta Kappa
- Resch Award for Achievement in Mathematical Research
- Statistics
- Taught calculus/precalculus/statistics
- Designed, supervised, and analyzed over 450 consumer surveys, including Trademark, Trade Dress, Advertising Perception, Fraud/Consumer Deception, Claims Substantiation studies, Damages, and Corporate Market Research Surveys
- Provided expert testimony at deposition and/or trial regarding survey research in over 40 U.S. District Court litigations and proceedings in front of TTAB, NAD and the FTC.
- Review and comment on third party surveys
- Represented corporations and individuals in trademark, trade dress, advertising, product, and related legal disputes.
- Worked with survey experts in developing and using surveys as evidence in trademark, trade dress and advertising disputes.
- Advised clients in the selection, adoption, use, licensing, and protection of trademarks/trade dress; represented clients in trademark/trade dress litigations, administrative proceedings before the Trademark Trial and Appeal Board and United States Patent and Trademark Office, and domain name proceedings under the Uniform Domain-Name Dispute-Resolution Policy.
- Developed and marketed proprietary internet sports product, and licensed trademark and intellectual property rights.
Surveys in Trademark and Advertising Litigation (2013 National CLE Conference, Snowmass Colorado, January 2013)
Trademark Litigation Online Consumer Surveys (Practical Law Company Intellectual Property and Technology, May 2012)
Hot Topics in Advertising Law 2012 (Contributor to Practising Law Institute publication)
A Comparative Empirical Analysis of Online Versus Mall and Phone Methodologies for Trademark Surveys, 100 TMR 756 (May-June 2010)
Recent Trends in Trademark Surveys (paper for Virginia State Bar Intellectual Property conference, October 2009)
Trademark Dilution Revision Act breathes new life into dilution surveys (In Brief PLI website, June 2009)
The Mark (Survey Newsletter; three editions 2009)
Hot Topics in Trademark Surveys (paper for Practicing Law Institute Advanced Trademark Law Conference) (May 2009)
The Mark (Survey Newsletter, 2008)
Trademark and Advertising Survey Report (Summer 2007)
Avoiding Pitfalls in Dilution Surveys under TDRA (AIPLA Spring Conference, Boston, May 2007)
Council of American Survey Research Organizations
International Trademark Association
National Advertising Division of Council of Better Business Bureaus
2013 Fage Dairy USA v. General Mills, Northern District of NY (Deposition)
2013 Gameshow Network v. Cablevision F.C.C. (Deposition)
2013 Telebrands v. Meyer Marketing USDC Eastern District of CA (Deposition)
2012 Marketquest v. BIC USDC Southern District of CA (Deposition)
2012 Hornady v. DoubleTap, USDC District of Utah (Deposition)
2012 Briggs/Kohler Opposition to Honda, TTAB (Deposition)
2012 Apple v. Samsung, USDC Northern District of CA (Deposition and Trial)
2012 Forest River v. Heartland USDC Northern District of IN (Deposition)
2012 SPD v. Church & Dwight USDC District of NJ (Deposition)
2012 Brighton Collectibles v. Texas Leather, USDC Southern District of CA (Deposition)
2012 Cytosport v. Vital Pharmaceuticals, USDC Eastern District of CA (Deposition)
2012 Authors Guild v. Google, USDC Southern District of NY (Deposition)\
2012 Clear Choice v. Real Choice TTAB (Opposition testimony)
2011 Borghese v. Perlier et al. USDC Southern District of NY (Deposition)
2011 My Favorite Company v. Wal-Mart USDC Central District of CA (Deposition)
2011 PepsiCo v. Pirincci, TTAB (Opposition testimony)
2011 Merck Eprova v. Brookstone, USDC Southern District of NY (Deposition and trial)
2011 Wella, Inc. v. Willagirl LLC USDC Southern District of NY (Deposition)
2011 Bauer Bros. v. Nike USDC Southern District of CA (Deposition)
2011 Aviva Sports v. Manley, USDC District of Minnesota (Deposition)
2011 American Express v. Black Card LLC, USDC Southern District of NY (Deposition)
2011 Gosmile v. Dr. Levine, USDC Southern District of NY (Preliminary Injunction Trial)
2010 Nat’l Western Life v. Western Nat’l Life USDC Western District of TX (Deposition)
2010 3M v. Mohan, USDC District of Minnesota (Trial)
2010 Active Network v. EA Sports, USDC Central District of CA (Preliminary Injunction declaration)
2010 FIJI Water Co. v. FIJI Mineral USA, USDC Central District of CA (Deposition)
2010 Hansen Beverage v. CytoSport, USDC Central District of CA (Deposition)
2010 People’s United Bank v. PeoplesBank USDC District of CT (Deposition and Preliminary Injunction trial)
2010 Don Henley v. Charles Devore, USDC Central District of CA (Deposition)
2010 Pegasus v. Allscripts, USDC Middle District of FL (Deposition and Mediation)
2010 Jelmar, Inc. v. Zep Commercial, USDC Northern District of IL (Deposition)
2010 Dollar Bank v. Emigrant Bank, USDC Western District of PA (Deposition)
2009 LG Electronics v. Whirlpool, USDC District of DE (Deposition)
2009 Farberware v. Meyer Marketing, USDC Southern District of NY (Deposition and trial)
2009 NEC v. Ampad, USDC Southern District of NY (Deposition)
2009 GAP Inc. v. G.A.P. Adventures, USDC Southern District of NY (Deposition and trial)
2009 Lumber Liquidators v. Stone Mntn, USDC Eastern District of VA (Deposition and trial)
2009 CytoSport v. Vital Pharmaceuticals, USDC Eastern District of CA (Deposition)
2009 REDC v. NHA, USDC Southern District of CA (Deposition)
2008 1800Contacts v. Lens.com, USDC District of UT (Deposition)
2008 Tokidoki v. Fortune Dynamic, USDC Central District of CA (Deposition and trial)
2008 Brighton Collectibles v. Dynasty, USDC Southern District of CA (Deposition)
Comment on Hotels.com case (on TTABLOG.COM, July 24, 2009)
Comment on Nextel v. Motorola (on TTABLOG.COM, June 19, 2009)
PLI All-Star Briefing Newsletter, “What does the Trademark Dilution Revision Act mean for the future of Dilution Surveys?” (June 2009)
Can I Get By Without a Survey, Managing Intellectual Property (May 2009)
Surveys in Trademark and Advertising Litigation (2013 National CLE Conference, Snowmass Colorado, January 2013)
Internet Survey Issues (PLI Hot Topics in Advertising Law Conference, March 2012)
Measuring Consumer Confusion Through Online Surveys (2011 Midwest IP Institute) (September, 2011)
Online Surveys as Evidence in Trademark Disputes (International Trademark Association Annual Conference, May 2011)
Managing Intellectual Property Trademark Roundtable (April 7, 2010)
Recent Trends in Trademark Surveys (Virginia State Bar Intellectual Property Conference, October 2009)
Trademark Surveys in US Litigation (presentation for International Trademark Association Annual Conference) (May 2009)
How to Conduct Surveys for use in Trademark Disputes (Practicing Law Institute Advanced Trademark Law Conference) (May 2009)
Trademark and Advertising Perception Studies for Legal Disputes (Opinion Research Corporation Seminar, June 2008)
Understanding Advertising Perception Surveys (Promotions Marketing Association Annual Law Conference) (November 2007)
Designing and Implementing Studies to Substantiate Advertising Claims (American Conference Institute Claims Substantiation Conference, October 2007)
Surveys in Trademark and False Advertising Disputes (InfoUSA Webinar, June 2007)
Measuring Consumer Perception in False Advertising and Trademark Cases, (multiple presentations) (2007)
Potential Errors to Avoid In Designing a Trademark Dilution Survey (American Intellectual Property Association paper, April 2007)
Consumer Surveys in Trademark and Advertising Cases (presentation at Promotions Marketing Association Annual Law Conference) (December 2006)
Use of Survey Research and Expert Testimony in Trademark Litigation, (International Trademark Association Annual Conference, May 2006)
Survey Research as Evidence in Trademark/Trade Dress Disputes (multiple presentations) (2006)
Using Surveys to Measure Secondary Meaning of Trade Dress, Legal Education Seminar, Boston, April 2006
